Super Food Ideas – Magazine App of the Year!

Australia’s Top Selling Food Magazine.

November 04, 2011

As the world of print undergoes seismic changes, the magazine industry has rapidly evolved its modes of content delivery in order to survive in the digital age. Increasingly, magazines will not be able to thrive without a solid multi-platform strategy that incorporates smartphone and tablet applications. For this reason, the Australian Magazine Awards has added a new category this year which celebrates magazine apps.

The winner is News Magazines’ free iPad app, Super Food Ideas, which wowed the judges with its range of features, sleek and simple design and range of advertising opportunities.

The content, not surprisingly, targets a similar audience to the Super Food Ideas print product. However, the app offers a range of interactive features, which allow food lovers to become more immersed in content. Exclusive videos, cooking demonstrations by food editor Kim Coverdale, and large recipe archives complete with nutritional fact files allows users to engage with the subject matter in a way that is not possible in hardcopy print.

The app has seamlessly integrated itself into the News Limited stable of print and digital assets. It was promoted across websites like Body and Soul and Taste; while being pushed across Taste’s e-newsletters, forums and blogs and Super Food Ideas social networking channels and editorials. Meanwhile, it has opened the way for new advertisers, such as Thai Airways and P&O Cruises, which took advantage of new interactive advertising opportunities.

The finalists in the category were News Magazines’ MasterChef Magazine app and Active Media Group’s Fitness First magazine app. The MasterChef app, which costs $2.99 per issue in the iTunes store, features a variety of interactive content, including how-to videos, behind-the-scenes video clips, chefs’ tips in audio grabs and interactive cooking tools. The app has a strong editorial voice, which aims to reverse the drama of the TV show and create the sense that cooking is fun and achievable.

Judges Comment: “The Super Food Ideas app delivers a rich user experience where the content is well distinguished and the navigation easy.”

Source: AdNews Australian Magazine Awards 2011 Winners Supplement

Super Food Ideas was created using WoodWing’s Digital Magazine tools provided by Creative Folks.